Los Angeles, California Business Development Leader Alex Rojas

The former superintendent of the Bassett Unified School District in La Puente, Alex Rojas has worked for Greenvale Consulting Services in Los Angeles, California as a principal consultant since 2011. He primarily focuses on business development and revenue generation in this position, as well as related responsibilities such as market expansion, sales growth, and process optimization. In 2020, Alejandro "Alex" Rojas expanded his professional activities by joining the Central Basin Municipal Water District in Commerce.

As the general manager of the Central Basin Municipal Water District, Alejandro Rojas functions as the public agency’s chief operating and executive officer. He achieved a 30 percent increase in sales and grew cash reserves to more than $20 million. He gained revenue growth experience as the superintendent of the Bassett Unified School District.

Alex Rojas received his doctor of organizational leadership from the University of Southern California in Los Angeles. He studied water treatment, facility design, and water resource management at the University of Colorado, Boulder, graduating with a master of science in water engineering and management.